YouTube

Get Your Station On The World’s Leading Video Platform – With NaSTA’s Support

FOR INFORMATION ON NaSTA’S OWN YOUTUBE CHANNEL, CLICK HERE

NEW: NaSTA YouTube Legal Guide – A Condensed Introduction To Media Law

NaSTA is delighted to be working in partnership with YouTube to assist affiliate stations in joining the Partnership Program, giving access to a range of benefits and utilities.

The process is quite simple: in a nutshell, by developing your YouTube Channel and joining the Partnership, you will be able to earn more than 50% of the ad revenue generated by the ads & sponsorship on your Channel, at no cost to you. Additionally, you will have access to a variety of tools and advantage such as:

Copyright Protection: YouTube’s Content ID system offers you copyright protection as wel as flexibility and control over your long & short form content. You can choose to monetize, track, or block infringing content with our fully-automated tools. Just think about all of your content that you or someone else already uploaded on YouTube. You could and should be earning revenue from it. You could be monetizing every time you release and upload a trailer, an episode, B-Rolls, movies onto your Channel or someone else shares it on their Channel. You’re not only gaining promotion, but revenue every time that someone shares that trailer across YouTube. Many of our Partners generate a large percentage of their revenue via Content ID.

Geo-targeting & Geo-Blocking: You are able to specify country by country, where you would like your content to be seen or blocked, allowing you to maximize your distribution, revenue and promotion globally. For example, let’s say you have licensed your content across all of Europe, except for Germany. You will be able to make your content available via your YouTube Channel in Germany and earn revenue from each ad that gets featured across that Channel in Germany. So not only making sure that you are present in each market but you’re monetizing.

Audience Insight: Our analytics tool provides clear, understandable summaries of the demographics, discovery methods, and engagement levels of the people who watch your content. This not only enables you to know your audience, their reaction, age, demo etc instantly, but also is a great sales tool for you, allowing you to gage your audience and develop your distribution and licensing plans. For instance, imagine you notice that 40% of your global YouTube audience comes from Italy and Spain. This gives you great insight that there is a lot of demand in those markets and allows you to leverage that knowledge when setting up licensing and distribution deals.

YouTube Channel Branding: You can personalize your channel, allowing you to fully represent your brand visually to better coordinate with your own website, Facebook pages and the like. Your Channel also becomes an important social tool within the digital ecosystem, where videos of making of and interviews/chats can greatly increase your visibility and improve your social image and branding. You can also link to a web-store increasing your revenue potential in that way.

Promotion & Exposure: We will help you in ensuring your Channel and content is more readily accessible in our search engine, but also better arranged, and that all possible (and relevant features) are in place. We also help actively in the promotion of your content on our platform, with Spotlights on the Home Page for instance. Furthermore we have launched a Shows & Movies section in key territories, and it’s expanding continuously, allowing you to not only gain exposure via your own Channel, but on our Shows & Movies specific sections, doubling your discoverability and with that, potential ad revenue.

No Exclusivity and Full Control and Ownership of your Content & Ads: You can choose the ad formats that you deem relevant to your content and activate and deactivate ads on any video at any point in time. You can seek sponsors to advertise on your content and bring in sponsorships. The key point is that you can customize your Channel to fit your needs on an aesthetic and commercial way, and you remain in full control at all times. We don’t ever ask for exclusivity, a minimum commitment, and you can upload or take down your content at any time. This allows you flexibility to maximise your content across all formats and times.

Unlimited duration of videos: you can upload long-form & short form content allowing to maximize your revenue and promotion. Just think about all of the content that’s just sitting there on shelves or basements collecting dust. You could and should be gaining revenue & promotion from it. Whether it’s B-Rolls, Interviews, Deleted Scenes, EPK content, extra episodes, alternative endings. For each piece of content produced, there is a world of content that gets tossed. But there is an audience for it on your YouTube Channel and with an audience, comes revenue.

Revenue: Last but definitely not least, the revenue is shared on a basis of over 50% in your favor and payments are issued on a monthly basis.

For more information, visit YouTube’s Benefits & Qualifications page.

If you’re ready to sign up, email Gary Rodger at youtube@nasta.tv